Pudgy Toys Now Available at Walmart
TL;DR:
- Pudgy Penguins, known for their popular characters and community-driven IP development, have introduced their Pudgy Toys line in 2,000 Walmart stores across the U.S.
- Pudgy Penguins are making a big move into mainstream retail with Pudgy Toys, which bridge the gap between physical and digital play.
- Each Pudgy Toy unlocks access to Pudgy World, a captivating open-world digital experience that invites users to explore, play, and customize their digital character, the Forever Pudgy.
- Pudgy Penguins have already achieved $400 million in digital collectible sales.
- Walmart offers a diverse range of 26 Pudgy Toys, including exclusive items and a chance to find a golden ticket for rare traits in Pudgy World, starting at just $2.99.
Pudgy Penguins, renowned for their globally recognized characters and innovative approach to community-driven IP development, have proudly announced the availability of their Pudgy Toys line in a staggering 2,000 Walmart stores across the United States.
Pudgy Penguins are catapulting into the mainstream with their Pudgy Toys collection, providing an exciting bridge between physical and digital play.
Each Pudgy Toy serves as a portal to the enchanting Pudgy World, an open-world digital player experience that beckons users into its captivating realm.
On this day, Web3 enters a Brave New World.
— Pudgy Penguins (@pudgypenguins) September 26, 2023
Pudgy Toys, with Pudgy World, are now available in 2,000 Walmarts in the USA. pic.twitter.com/UP8npUxCr3
Disrupting Retail Standards with $400M in Digital Collectible Sales
This momentous collaboration signifies a pivotal shift in IP development, where community engagement, social media influence, and pioneering blockchain-backed experiences merge to redefine the toy industry.
Pudgy Penguins have already achieved remarkable success with $400 million in digital collectible sales, further solidifying their position as industry innovators.
Luca Netz, the CEO of Pudgy Penguins, highlights the transformative power of this union: “Pudgy Penguins is at the forefront of transforming the toy industry, merging unique digital experiences with blockchain technology, like Ethereum and zkSync.
“Walmart’s inclusion of Pudgy Toys in their stores is a testament to the evolution of how consumers engage with brands in the digital era.
“The team spent years developing the Pudgy brand and fostering our community through social media and the blockchain; we’re thrilled to expand our reach with the support of Walmart.”
Unlocking Pudgy World with Every Toy
The Pudgy Toys now gracing Walmart shelves are not just playthings; they are keys to the enthralling Pudgy World.
This digital social experience operates on the innovative zkSync Era, a Layer 2 blockchain, offering an immersive multiplayer environment where users can explore, play games, and fully customize their digital alter ego, the Forever Pudgy character.
But there’s more to these toys than meets the eye; each comes with a unique birth certificate that allows users to claim exclusive traits for their digital Forever Pudgy character within Pudgy World.
This is accomplished by simply scanning a QR code, ushering users into a world where their Pudgy Penguins can stand out with distinct characteristics.
NFT Collaboration and Licensing Royalties
The design of these remarkable toys incorporates traits inspired by some of the world’s most renowned non-fungible token (NFT) collections, including Meebits, DeGods, and more.
What makes this collaboration even more exciting is that current NFT holders of these collections will receive licensing royalties for each corresponding toy sold at Walmart.
A Fusion of Physical and Digital Play
Brittany Smith, Vice President of Merchandising – Toys, Walmart U.S., underscores the significance of this innovative fusion: “Pudgy Penguins is bridging the gap between our physical and digital worlds of play for kids in a really engaging way, and their price point is right in line with our goal of providing Every Day Low prices. I’m excited to add them to our assortment!”
Walmart is stocking an impressive array of 26 different Pudgy Toys, ranging from Plush Buddies to Clip-on Plushes, Igloo Collectibles, and Action Figures.
Among the exclusive offerings at Walmart are Ice Chrome and Gold Chrome collectible figures concealed within mystery Igloos, as well as a surprise Blind Box containing a Clip-On Plush.
Additionally, Walmart’s Pudgy Toys offer the tantalizing opportunity for consumers to discover a golden ticket, unlocking access to a rare trait for their digital Forever Pudgy Penguin within Pudgy World.
These delightful toys are available at prices starting from just $2.99, making them an affordable choice for those seeking cutting-edge play experiences.
The open Beta of Pudgy World can be explored at PudgyWorld.com.
Pudgy Toys, crafted by PMI Kids’ World, can be found not only at select Walmart stores nationwide but also conveniently online at Walmart.com.
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