Pudgy Penguins Officially Landed in Malaysia with Strong MDEC’s Support
- Pudgy Penguins, a leader in digital collectables and soft toys, enters Malaysia with backing from MDEC and Asia Huddle PLT.
- After conquering the U.S. market with NFT-inspired penguin collectibles, Pudgy Penguins ventures into physical products with Pudgy Toys, achieving remarkable sales within 48 hours of its Amazon launch.
- Pudgy Penguins focuses on promoting intellectual property utilization and consumer engagement to boost Malaysia’s business growth, offering opportunities in marketing campaigns and merchandising.
- The Malaysian launch is celebrated with “Pudgy Boleh,” a three-day event showcasing the journey from digital to tangible toys.
- Pudgy Toys are now accessible through various retailers across Malaysia, offering a unique digital experience to toy buyers at no extra cost.
Pudgy Penguins, a pioneering force in the digital collectables and soft toy market, debuts in Malaysia with the support of the Malaysia Digital Economy Corporation (MDEC) and Asia Huddle PLT.
In the realm of cryptocurrencies and blockchain technology, Pudgy Penguins brings a new wave of innovation and economic opportunity to the Malaysian business landscape.
This transformative venture has already made a significant impact in the United States, and now it’s poised to catalyze growth in Malaysia.
A Fusion of Digital and Tangible Success
First launched in July 2021, the success of Pudgy Penguins’ NFT-inspired penguin collectibles in the U.S. market led to a leap into the world of physical products with Pudgy Toys.
Remarkably, Pudgy Toys achieved an astonishing USD$500,000 in toy sales within 48 hours of its Amazon debut in May 2023.
It even surpassed industry giants such as Lego, Pokemon, Transformers, and Barbie.
Chery Law, Pudgy Penguins Business Development Lead of Asia, highlights the brand’s commitment to promoting intellectual property utilization and enhancing consumer engagement to drive Malaysia’s business growth.
Pudgy Penguins aims to empower local businesses and community members alike, offering creative possibilities in marketing campaigns and merchandising opportunities like coloring books, posters, and billboards.
Pudgy Boleh: Bringing Digital to the Real World
To celebrate its Malaysian launch, Pudgy Penguins organized “Pudgy Boleh”, a three-day event that showcased the remarkable journey from digital screens to tangible toys.
Drawing inspiration from the toy business success of Gel Blaster, Luca Netz, Chief Executive Officer of Pudgy Penguins, believes that innovating soft toys and high-quality games and figurines is the ideal approach to bringing Pudgy Penguins into the real world.
“Pudgy Penguins is more than just a toy. We see ourselves as business enablers, a bridge between innovation and opportunity.
“Our mission is to not only bring joy but also contribute to the vibrant economic landscape of Malaysia through inclusivity and art.
“We are immensely grateful for the support from MDEC and Asia Huddle PLT,” added Luca.
Pudgy Toys are now available through various retailers across Malaysia, including FamilyMart, myNEWS, Bila Bula Mart, eMart24, and CU Malaysia.
Each toy purchase comes with a digital experience on PudgyWorld.com, allowing consumers to own their digital collectibles at no additional cost.
As Pudgy Penguins dives into the Malaysian market, it’s paving the way for a digital collectibles revolution that promises to unlock opportunities for local businesses and contribute to Malaysia’s economic growth.
With the support of MDEC and Asia Huddle PLT, this fusion of digital and tangible success is poised to make a lasting impact.