In collaboration with Sydney-based Ethereum layer-two solution ImmutableX, video game retailer GameStop launches a new NFT gaming marketplace.
The partnership was initially announced in February and the GameStop NFT platform has been operating as a public beta since July. Now, with the official launch, users in the marketplace have access to Web3 games that are currently built on ImmutableX, like Gods Unchained, Illuviam, and Guild of Guidance.
Not only that, but the integration also allows up to 100 percent gas-free and carbon-neutral minting and trading on the GameStop NFT Marketplace.
“Our collaboration with GameStop is a significant step forward in bringing the next billion players to Web3 gaming. With the launch of the GameStop NFT Marketplace, we are now able to give gamers access to millions more NFTs and more of the best web3 games currently being developed, all while retaining a top-notch gaming experience ” said ImmutableX’s president and co-founder, Robbie Ferguson.
“We look forward to continuing collaborating with GameStop to create the future world of Web3 gaming,” he added.
A Brief Look at GameStop’s Web3 Pivot
Over the past year, GameStop has worked to expand its collection of Web3 integrations. The retailer then released its self-custodial cryptocurrency and NFT wallet in May.
In July, GameStop launched its beta marketplace and linked up with 2 scaling products Loopring to process transactions, generating $7.2million in sales within the first week of its opening. Most recently, the retailer announced an upcoming partnership with cryptocurrency exchange FTX.
GameStop x ImmutableX: Bringing Power to The Players
GameStop is the most recent out of the 12-plus marketplaces powered by ImmutableX to go live with integrated services, bringing more Web3 gaming opportunities to players.
With GameStop first entering the Web3 space back in May and hints of an ImmutableX partnership circulating in July, the news is extremely welcomed by market enthusiasts and brings in yet another point of adoption to unite Web2 and Web3 gaming industries.
Low-fee trading and incentive and earnings programs are two other ways GameStop and Immutable keep players in mind. The native token IMX, which can also be staked for greater rewards, is handed back to users in the amount of one percent of their daily trading volume.
The marketplace’s fee of just 0.2% is also very cheap in comparison to the industry average is the icing on the cake.
GameStop’s move of creating an NFT market and integrating ImmutableX into its platform is a huge step towards the adoption of blockchain technology. Through this new marketplace, millions of potential customers can now access NFTs, thus bringing significant growth to the Web3 gaming space.
This sure comes with its own set of challenges. However, GameStop is known for being the underdog that surprises everyone and only time will tell if their NFT efforts are successful.
One thing is certain is that the Web3 community will benefit greatly from this collaboration!