Web3 Collides With Sportswear Giants: A Closer Look At Adidas, Puma & Nike's Latest Initiatives
Get ready to lace up your sneakers and dive into the world on Web3, where some of the biggest sportswear names are pushing the boundaries with their latest initiatives.
From PUMA and Wagmi-San to RTFKT, Adidas, and Nike’s SWOOSH, these industry giants are set to unveil some truly groundbreaking initiatives this April. Let’s take a closer look at what’s happening!
- RTFKT’s forging event offers exclusive physical sneakers by Takashi Murakami (April 24 – May 8)
RTFKT’s forging event is underway, offering holders of pre-forged NFTs the chance to redeem limited made-to-order physical sneakers designed by Takashi Murakami, a Japanese contemporary artist. The event started on April 24 and runs until May 8, 2023, with the sneakers expected to ship in Q4 of 2023.
To participate, collectors must hold an eligible RTFKT x Nike Air Force 1 digital collectible, which can be purchased on OpenSea or other secondary marketplaces. During the event, the pre-forging ERC-1155 token will be burnt, and collectors will receive a new ERC-721 token required to link to the physical sneakers via the RTFKT World Merging (WM) NFC Chip.
An exhibition featuring Murakami’s first-ever Air Force 1 sneakers, RTFKT’s Clone X, and planned Animus work will also be held at GEISAI in Tokyo, Japan on April 30, 2023.
@RTFKT x @Nike Air Force 1 Forging Event is live, featuring Takashi Murakami’s first ever Air Force 1 collaborations⚒️🌸
— RTFKT (@RTFKT) April 24, 2023
Reminder, the Forging Event will run from April 24th until May 8th🗓 pic.twitter.com/5wHjQQVsdw
- Adidas launches Indigo Herz Pack (April 26)
Adidas is releasing its Indigo Herz Pack, a new collection inspired by the popular NFT, Indigo Herz, as part of its ‘Into the Metaverse’ transformation. The pack includes 2,145 pairs of Superstar shoes and 2,195 printed hoodies, available exclusively to ALTS by Adidas holders.
This token-gated access demonstrates Adidas’ commitment to merging Web2 and Web3, with the collection becoming available to holders from April 26, and adiClub members also gaining early access. On May 5, Adidas will open the Indigo Herz Pack to the public, offering it for sale on their website, app, and selected stores worldwide.
Europe get ready 🇪🇺 - the Indigo Herz Pack is dropping on April 26, CEST 10AM! 🔥
— Indigo Herz (@indigo_herz) April 25, 2023
🌎 All other countries: April 27. #ALTSbyadidas pic.twitter.com/gstWfE5Wul
- PUMA and Wagmi-San partner up for “phygital” Slipstream sneaker experience (April 27)
PUMA and Wagmi-san are joining forces to breathe new life into the Slipstream sneaker with a “phygital” twist. Originally released as a high-performance basketball shoe in 1987, fans can now own a Grailed PUMA Slipstream NFT, which can be redeemed for a limited-edition physical sneakers.
The journey begins with a Mint Pass, which fans can burn for an NFT tailored to a supported PFP. The NFT can then be used in Battle.town Missions to redeem a matching 1:1 physical sneaker. However, with only 2,000 Mint Passes available, fans need to act fast to secure their spot!
An unexpected journey sparks new inspiration when Wagmi-san and PUMA revive the classic Slipstream in the spirit of 21 PFPs. Bring a supported PFP to https://t.co/O514vG9YRo and a Mint Pass for a Battle.town-ready NFT and matching 1:1 sneakers..
— Wagmi-san (@10KTFshop) April 25, 2023
Register for the allowlist on… pic.twitter.com/yVvBu2OBww
- Nike’s .SWOOSH unveils three styles of Air Force 1s in OF1 Boxes (May 8)
Nike’s virtual sportswear brand .SWOOSH’s OF1 boxes will feature three unique styles of Air Force 1s: Archive, Generative, and .SWOOSH Studio.
The Archive OF1s will feature original colourways and classic styles reimagined for the digital age, while the Generative OF1s will showcase never-seen-before combinations of AF1 traits, generated by computer algorithms. The .SWOOSH Studio OF1s will be co-created by the winners of the brand’s “Your Force 1” contest.
The OF1 Box access will be available soon, with early access granted to poster holders (which have been airdropped early April) on May 8 and general access for all .SWOOSH members on May 10. Each box will cost $19.82 and will be available for purchase with credit or debit only.
1️⃣ Icon
— .SWOOSH (@dotSWOOSH) April 25, 2023
2️⃣ Boxes
3️⃣ Styles
♾️ Countless Iterations
What’s inside the OF1 box? pic.twitter.com/2UylwjfIfx
