Tourism Malaysia Ventures into the Metaverse with "Let’s Go MRXD Season 2"
- Tourism Malaysia enters the metaverse with “Let’s Go MRXD Season 2”, featuring artist Thomas Kok (MRXD) on Spatial.
- Partnering with Colorverse, WebTVAsia, and Prodigee Asia Talent, this venture aims to redefine digital entertainment.
- Inspired by the success of Season 1, this season explores central and southern Malaysia with advanced Web 3.0 technology.
- Audiences can virtually tour 12 iconic attractions and participate in mini-games to immerse themselves in Malaysia’s culture.
- A metaverse public space allows fans to meet Thomas Kok, offering the sensation of physical presence in a digital world.
Tourism Malaysia takes its first steps into the realm of the metaverse by launching “Let’s Go MRXD Season 2”.
This innovative venture features Thomas Kok, also known as Mr. Xiao Dong (MRXD), a multi-talented Malaysian artist, on the online gaming platform Spatial.
This endeavor draws inspiration from the success of “Let’s Go MRXD Season 1“, a travel vlog in Mandarin produced earlier this year.
The first season showcased Thomas’s adventure, where he explored the northern states of Malaysia, connecting with locals through his storytelling, coffee, and music, all presented in a reality show format.
Season 2 Unveiled
“Let’s Go MRXD Season 2” is scheduled to be unveiled in October, promising an even more exciting adventure.
This time, Thomas Kok will journey to the central and southern states of Malaysia, including Negeri Sembilan, Melaka, Johor, Pahang, Selangor, Putrajaya, and Kuala Lumpur.
What sets this season apart is the integration of detailed mapping and cutting-edge Web 3.0 technology.
A Virtual Tour of Malaysia
One of the most exciting aspects of this venture is that it allows the audience to virtually experience Malaysia’s beauty and culture.
Participants will explore 12 iconic attractions featured in the mini-games, including the Penang Bridge, Cameron Highlands, Kellie’s Castle, Batu Caves, Church of the Visitation & Seremban Train Station, Red Square in Melaka, KL & Petronas Twin Tower in Kuala Lumpur, Floating Mosque in Kuala Perlis, Crystal Mosque/Sea Turtle in Terengganu, Tanjung Piai in Johor, and Wau Bulan in Kelantan.
As they accomplish various tasks in this virtual world, they will gain a deeper connection to the culture and beauty of Malaysia.
Meet and Greet in the Metaverse
For fans eager to connect with Thomas Kok, there is good news.
The metaverse will feature a public space for live events, including the much-anticipated Meet and Greet sessions with Thomas himself.
Lucky fans might even get a chance to win tickets to tourist attractions!
A Visionary Approach
Dato’ Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia, expressed his enthusiasm for this endeavor, saying: “Tourism Malaysia recognizes the value of harnessing cutting-edge technologies such as the metaverse platform to reach new audiences in innovative ways, including Millennials and Gen Z from around the world.
“The virtual experience offers users the chance to engage within the digital realm, replicating the sensation of being physically present at the destinations.
“Furthermore, this immersive journey promises high-quality introductions and meaningful interactions with diverse individuals.”
The launch of “Let’s Go MRXD Season 2” coincides with the Malaysia Digital Content Festival, held from 27 September to 1 October 2023 at the Kuala Lumpur Convention Centre, organized by the Malaysia Digital Economy Corporation (MDEC).