Starbucks Korea is set to make a groundbreaking move in the cryptocurrency space, revealing plans to issue NFTs on the Polygon blockchain in January 2024.

This strategic initiative follows the successful launch of their Polygon-based loyalty program in December 2022, showcasing Starbucks’ commitment to embracing cutting-edge technologies.

Loyalty Program Integration and NFT Incentives

Starbucks Korea’s foray into the world of NFTs is intricately connected to their Polygon-based loyalty program, introduced just a month earlier.

The program, designed to enhance customer engagement, laid the foundation for the forthcoming NFT venture. Customers are encouraged to participate actively in this program, earning “eco-stamps” through the purchase of eligible drinks.

“Our loyalty program is evolving beyond traditional schemes. With eco-stamps, every sip contributes not only to your rewards but also to a sustainable future,” says a Starbucks Korea spokesperson.

Collaboration with Print Bakery and NFT Artist DADAZ

In a bid to add artistic flair to their NFT offerings, Starbucks Korea has joined forces with South Korean art platform Print Bakery and the acclaimed NFT artist DADAZ.

This collaboration brings a unique blend of Korean artistry and blockchain innovation, creating limited-edition Starbucks NFTs that transcend the digital realm.

“Print Bakery and DADAZ bring a fusion of creativity to our NFTs, reflecting the vibrant spirit of South Korean art. Each NFT tells a story, connecting coffee enthusiasts to our brand in an unprecedented way,” notes the Starbucks Korea team.

In-Store Exhibition and Sustainability Showcase

To mark the official release of these limited-edition NFTs, Starbucks Korea is planning an immersive in-store exhibition at their prestigious Starbucks Reserve location in Jongno-gu, Seoul.

This exhibition serves a dual purpose: showcasing the NFT collection and highlighting Starbucks’ ongoing sustainability initiatives.

“Our in-store exhibition goes beyond virtual experiences. It’s an opportunity for our customers to witness the intersection of technology, art, and sustainability in the heart of our coffee culture,” explains a Starbucks representative.

Green Campaign Unveiling: Eco Tumbler Beverage Coupons

In alignment with Starbucks Korea’s overarching green campaign, existing complimentary beverage vouchers offered to customers purchasing reusable cups will undergo a transformation.

Renamed as ‘Eco Tumbler Beverage Coupons,’ these vouchers will complement the NFT rewards, reinforcing Starbucks’ dedication to environmental consciousness.

“By intertwining our green campaign with NFT incentives, we are not just rewarding our customers; we are empowering them to be part of a global movement towards sustainability,” emphasizes Starbucks Korea.