SPORTPASS and Queens Park Rangers FC Launch Innovative Fan Engagement Platform
SPORTPASS, a subsidiary of Animoca Brands, has announced a collaboration with Queens Park Rangers Football Club (“QPR”), ushering in a new era of fan interaction and entertainment.
This partnership aims to fuse the fervor of football fandom with the cutting-edge features of SPORTPASS, providing QPR supporters with a unique and immersive way to connect with their beloved club through the newly launched games portal located at https://games.qpr.co.uk.
SPORTPASS introduces an array of exclusive features tailored specifically for Queens Park Rangers fans, offering access to gaming experiences, in-game collectibles, real-life prizes, tournaments, and more.
By seamlessly blending the excitement of live football with the digital gaming realm, the collaboration aims to create an engaging fan experience like never before.
The newly launched games portal presents fans with an initial offering of 200 handcrafted 1-of-1 unique turf collectibles from Loftus Road Stadium, commemorating memorable moments from the 2013-2023 seasons.
Our subsidiary @SportPassCo is collaborating with Queens Park Rangers Football Club (@QPR) to deliver immersive #gaming, rewards, and experiences to football fans. ⚽https://t.co/BdNwr9YMV5 pic.twitter.com/5tlLKNMCbS
— Animoca Brands (@animocabrands) March 13, 2024
Each unique moment in this series includes a physical block of turf from the stadium, along with both physical and digital player memory cards.
To bridge the gap between virtual and physical experiences, fans can link these items by scanning a QR code located on each physical turf collectible.
Euan Inglis, Commercial Director at Queens Park Rangers Football Club, expressed excitement about the collaboration, emphasizing its significance in broadening the QPR brand and introducing fresh avenues for fan engagement.
He said, “We are thrilled to announce our collaboration with Web3 pioneers SPORTPASS and Animoca Brands to launch our gamification offerings. Leveraging the digital ecosystem is vital for broadening the QPR brand and introducing fresh avenues for fans to connect with the club.
“This partnership signifies a significant stride forward in diversifying our array of digital experiences, providing fans with innovative ways to engage with QPR”.
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