OKX Launches 'Race Rewind' NFT Collection in Partnership with McLaren F1 Team
OKX, a prominent Web3 technology company and Official Primary Partner of the McLaren Formula 1 Team, has unveiled a new ‘Race Rewind’ digital collectibles (NFT) drop.
This initiative aims to connect global fans more closely with the McLaren team on track while offering exclusive McLaren-themed prizes.
The ‘Race Rewind’ NFTs, accessible through the OKX Wallet, integrate multimedia and audio to provide fans with a unique way to relive each grand prix.
Fans can mint the first collectible, commemorating the Canadian Grand Prix, on the OKX app from June 7 at 10:00am GMT until June 10 at 10:00am GMT.
Collectors who gather the entire 2024 season set will qualify for a special ‘VIP’ prize, awarded after the season’s conclusion in Abu Dhabi on December 8.
This prize includes a VIP McLaren Fan Experience, $2,500 for travel and accommodation, and a hot lap around the track.
Launching the Race Rewind Collection with @McLarenF1! 🚨
— OKX (@okx) June 6, 2024
To reflect the 24 races in the season, we’ll be releasing 24 dynamic digital collectibles, each designed with a signature sound. 🔊
Claim each collectible to unlock exclusive prizes and a chance to win a VIP McLaren… pic.twitter.com/cdcHk2XUJO
Each ‘Race Rewind’ NFT will be available for every remaining race in the 2024 F1 calendar, with additional prizes such as signed merchandise and visits to McLaren facilities.
The rarity of each collectible will be revealed the Tuesday after each race weekend, with special events planned for holders of ‘Ultra-Rare’ and ‘Rare’ NFTs.
Haider Rafique, OKX’s Chief Marketing Officer, emphasized the initiative’s goal of enhancing community engagement and bringing new utility to crypto.
He expressed excitement about collaborating with McLaren to offer rewarding experiences to fans through ‘Race Rewind.’
Matt Dennington, McLaren Racing’s Co-Chief Commercial Officer, hailed the NFT program as an innovative way to engage with fans globally and provide unique opportunities and prizes.
OKX’s partnership with McLaren Racing, initiated in May 2022 and expanded in January 2024, continues to evolve with prominent branding on the McLaren F1 car livery and innovative campaigns like the “McLaren SENNA presented by OKX” during the Monaco Grand Prix.
For more Web3 news, check out the XGA newsfeed.
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