NHL Breakaway Revolutionizes Digital Collectibles with Official Launch
TLDR:
- NHL, NHLPA, NHLAA, and Sweet have officially launched NHL Breakaway™, a groundbreaking digital collectibles platform.
- The platform offers a dynamic Trade Lounge, Public Profiles, and Gamification, providing fans with a unique and immersive collecting experience.
- NHL Breakaway™ promises an unparalleled digital experience, featuring compelling graphics, multiple camera angles, and authentic sounds of the game.
- Sweet’s CEO, Tom Mizzone, emphasizes the partnership’s goal to redefine digital collectibles, offering fans a timeless journey through hockey’s iconic moments.
- Early adopters, labeled “Founding Fans,” play a crucial role by shaping the platform’s future through their valuable feedback.
The National Hockey League Players’ Association (NHLPA), National Hockey League (NHL), NHL Alumni Association (NHLAA), and Sweet, a leading platform for gamified digital collectible experiences, announced the official launch of NHL Breakaway™.
This digital collectibles highlight community is set to revolutionize the way fans interact with the NHL, NHLPA, and NHLAA.
Immersive Collecting Experience
Starting today, hockey enthusiasts can immerse themselves in a world of collectibles, gifting, trading, and challenges on the NHL Breakaway platform. The experience offers:
- The Trade Lounge: A dynamic hub for collector community interaction, enabling fans to trade packs and highlights. The platform incorporates search and filter capabilities for easy navigation and trade history tracking.
- Public Profiles: Adding a social aspect, fans can showcase their passion by integrating unique collectibles into their profiles. It’s a personalized way to express fandom within the NHL Breakaway community.
- Gamification: Introducing challenges for completing sets within various categories, including highlights, collectibles, team sets, and NHL Player sets. Participants have opportunities to earn rewards, including real-life NHL experiences and exclusive packs.
The @NHL, @NHLPA, @NHLAlumni and @sweet announced the official launch of @NHLBreakaway, the official digital collectibles highlight community for the NHL’s community of fans.
— NHL Public Relations (@PR_NHL) November 15, 2023
More info: https://t.co/feWoKqMW0z pic.twitter.com/DEFJmEEcYs
A Digital Must-See Experience
“We’ve been committed to developing digital collectibles designed and customized for the NHL and wholly focused on connecting with hockey fans in the most authentic and engaging manner possible,” said David Lehanski, NHL Executive Vice President, Business Development & Innovation.
“NHL Breakaway is an unparalleled digital experience. The compelling graphics and highlights exclusively packaged with multiple camera angles and natural sounds of the game such as a shot clanging off the goal post bring collectors inside NHL arenas and make the digital pack opening a must-see experience.”
Redefining Collectibles
Tom Mizzone, CEO of Sweet said, “In this groundbreaking partnership, we’re not just launching a platform; we’re forging a new era where gamified and social digital collectibles become a bridge to unforgettable experiences in the sport you love.
“By collaborating closely with the League and the Associations, we’ve harnessed the power of the NHL’s extensive archive of iconic hockey highlights and integrated cutting-edge gamification, redefining the very essence of collectibles and offering fans a timeless journey through hockey’s most unforgettable plays, players and teams – the ones we’ve witnessed and those yet to come.”
An Evolving Platform
Jasmine Lew, Senior Director, Business Operations & Associate Counsel for the NHLPA, commended Sweet’s efforts in building NHL Breakaway into a game-changer.
The evolving platform aims to showcase the incredible talents of NHL players to a global audience in a fun and interactive way.
Honoring the Past, Celebrating the Present
“Our goal each day at the NHLAA is to ‘Honor the Past’ by supporting our members while also celebrating the history of the game we love,” said Glenn Healy, Executive Director of the NHLAA.
“We are excited that NHL Breakaway is giving fans around the world the opportunity to add these cherished moments to their collections.”
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