Manchester City and OKX Launch 'Unseen City: Echoes of Blue' Virtual Escape Room
Manchester City Football Club and OKX, a leading global crypto exchange and Web3 technology company, announced today the launch of ‘Unseen City: Echoes of Blue,’ an interactive virtual escape room experience.
This innovative platform allows fans to engage with Manchester City player avatars and complete various tasks to earn exclusive rewards.
The experience is divided into five themed rooms: the Training Room, Strategy Room, OKX Lounge, Trophy Room, and Lobby.
Each room offers unique content and tasks for fans. The OKX Lounge notably features the Manchester City x OKX ‘Unseen City Shirts’ digital collectibles.
Fans will navigate the escape room with the guidance of AI-powered virtual avatars representing men’s team players Jack Grealish, Rúben Dias, Kevin De Bruyne, and Ederson Moraes, as well as women’s team star Alex Greenwood.
Welcome to Unseen City: Echoes of Blue! 🔵
— Manchester City (@ManCity) August 9, 2024
Escape a virtual City and @OKX escape room with the help of AI-powered City players, with the chance of winning prizes including hospitality tickets and experiences 🎟
Play now 👉 https://t.co/jS6SAnw2aR#EchoesofBlue | @okx
By interacting with these avatars and completing tasks, fans can earn prizes, including Manchester City game tickets, limited edition ‘Unseen City’ shirts, and a special stadium tour led by a City legend.
Tom Boyle, VP of Global Partnerships Marketing and Operations at Manchester City, commented, “The ‘Unseen City: Echoes of Blue’ campaign, in partnership with OKX, is a testament to our continuous efforts in providing fans with fresh, innovative, and engaging experiences.”
Michael Page, OKX Global Head of Marketing, added, “The ‘Unseen City: Echoes of Blue’ campaign showcases our continuous efforts in bringing unique, new values for millions of fans around the world by integrating the most advanced technology in the industry.”
‘Unseen City: Echoes of Blue’ will be available from August 9 to September 5, 2024, and fans can participate via the OKX website.
The partnership between Manchester City and OKX, which began in March 2022, has consistently pushed the boundaries of fan engagement through Web3 technology, earning recognition with the European Sponsorship Association’s ‘Sport Sponsorship of the Year’ award in 2023.
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