Major Brands Embrace Web3: Unleashing the Power of Blockchain for Unforgettable Experiences
Get ready to witness a groundbreaking revolution as major brands step into the world of Web3, embracing the transformative potential of blockchain technology.
Join us as we delve into the exciting realm of Web3, where the possibilities are endless and the experiences are truly extraordinary!
1. EVNTZ Empowers Concertgoers, EXIT Festival Transforms with Tangible-Intangible Fusion
Irish firm EVNTZ has taken a significant stride in integrating Web3 features into its concertgoer app, partnering with Co:Create to offer digital ‘wallets’ to 5,000 Harry Styles fans at a recent Slane Castle gig.
The EVNTZ app, originally launched in 2017, soon will be rewarding fans just for buying tickets, engaging with social content in-app, even calling a ride home, and more!
In short, the more concerts you go with EVNTZ, the more you’ll get rewarded!
Coca-Cola Serbia and EXIT Festival have partnered to offer festival-goers an extraordinary experience
The partnership will bring a combination of the tangible appeal of physical hoodies with an exclusive NFT collection on SolSea, a Solana marketplace.
Together, they aim to create a fusion of real-world merchandise and digital assets, redefining the boundaries of immersive festival encounters.
2. Vodafone Germany and Credit Suisse Dive into NFTs
Vodafone explores community-driven NFT projects, while Credit Suisse supports women’s football through the sale of NFT collections.
These brands’ embrace of Web3 technologies signifies a shift towards immersive, interactive, and personalized experiences across various industries, shaping the future of digital engagement and fan interaction.
3. Jinan Implements Digital Yuan Payments for Public Transportation
Jinan city in China embraces digital transformation, introducing digital yuan payments in its public transportation system.
With almost 7 million citizens able to utilize digital yuan wallets, this initiative accelerates the shift toward a more digital and convenient public transportation experience.
4. Major Sports Brands Embrace Web3
Football icon Cristiano Ronaldo unveils his second NFT collection with Binance, celebrating his remarkable career with 838 goals.
Fans can now “own” goal numbers and memories from unforgettable matches, accompanied by exclusive rewards and perks.
The highest bidders will not only receive the NFTs but also secure an incredible opportunity to have an in-person training session with Ronaldo himself, access to all future CR7 NFT drops, and more.
The United States Golf Association (USGA) and Pebble Beach Company introduce the 2023 U.S. Women’s Open ArtBall, combining sports and creativity.
This gamified program transforms live match data into dynamic art, enhancing fan engagement during the championship.
German sports channel Sport1 partners with blockchain-based Starzzz LLC to revolutionize fan engagement through web3 technology.
Sport1 integrates interactive features on TV, digital platforms, and social media, fostering direct and interactive interaction between stars and fans.
Infosys and the International Tennis Hall of Fame launch an immersive Metaverse museum, offering a captivating experience to tennis fans worldwide.
The ITHF Metaverse museum is a first-of-its-kind experience that offers tennis fans a unique way to connect with the sport and its history.
It features interactive exhibits that allow fans to learn about the history of tennis, explore the stories of its Hall of Famers, and even play a game of tennis on the iconic grass Horseshoe Court.
Fans can also interact with each other in the Metaverse and attend virtual events such as panel discussions and Q&As with Hall of Famers.
5. Leading fashion brands Dior and Lacoste embrace Web3 Innovations
Dior introduces NFC-enabled B33 sneakers, tying physical products to NFT digital twins for authenticity.
Each pair “includes an encrypted key that leads to a personal, secure platform offering dedicated services”, the luxury brand says.
Individuals within the space can now easily obtain the certificate of authenticity for the shoes, gain exclusive insights into the manufacturing process, and receive updates on future sneaker launches, revolutionizing the way sneaker enthusiasts engage with their favorite brands.
Lacoste releases the UNDW3 collection of profile picture (PFP) NFTs, granting access to exclusive merchandise and community events.
Lacoste is a French luxury brand that produces clothing, footwear, leather goods, watches, fragrances, eyewear, and sportswear.
In June 2022, the brand ventured into Web3 by releasing the UNDW3 collection of 11,212 profile picture (PFP) NFTs, offering “Genesis Passes” to its community as the retailer teased plans for a Web3 expansion.
By owning the NFTs, the community was able to access limited-edition merchandise and IRL community events.