Louis Vuitton Unveils VIA Tile Trunk, a Digital Icon for the Elite
TLDR:
- Louis Vuitton introduces a digital masterpiece, the VIA Tile Trunk, celebrating Nicolas Ghesquière’s decade of leadership.
- Priced at 6000€, this digital collectible, limited to 200 units, reflects Louis Vuitton’s Damier motif, offering a rare and exclusive addition to digital collections.
- Serving as a precursor to an upcoming Hong Kong show, the VIA Tile Trunk invites clients to partake in a unique digital journey, challenging traditional notions of luxury.
- Available only to VIA Treasure Trunk owners, the VIA Tile Trunk signifies a convergence of elegance and technological progress.
- As Ghesquière marks a decade with Louis Vuitton, this release represents more than an object—it’s an experience, embodying the brand’s commitment to innovation and heritage.
In a celebration of Nicolas Ghesquière’s remarkable ten-year tenure at the helm of Louis Vuitton’s Women’s Collections, the fashion house introduces the VIA Tile Trunk—a groundbreaking digital masterpiece that seamlessly merges tradition with innovation.
The VIA Tile Trunk: A Digital Masterpiece
Situated on the iconic Champs-Élysées, Louis Vuitton takes a leap into the digital realm with the VIA Tile Trunk, a digital collectible conceived by Ghesquière.
Reflecting the brand’s iconic Damier motif in an exquisite digital form, this limited edition piece, restricted to just 200 units and priced at 6000€, stands as a symbol of exclusivity in the digital landscape.
It encapsulates the spirit of travel and Louis Vuitton’s heritage, inviting enthusiasts to partake in a unique luxury experience.
Louis Vuitton VIA. From the iconic Champs-Élysées and beyond the clouds, the VIA journey continues with the VIA Tile Trunk by @TWNGhesquiere, discoverable now at https://t.co/OVcnyjf7T1#LouisVuitton #LouisVuittonVIA pic.twitter.com/drcJpPGwU9
— Louis Vuitton (@LouisVuitton) November 27, 2023
A Prelude to the Hong Kong Show
With an upcoming show in Hong Kong on the horizon, the VIA Tile Trunk serves as a prelude, beckoning clients and enthusiasts to embark on a digital odyssey that challenges conventional notions of luxury.
More than a possession, this digital collectible is a gateway to a narrative of elegance and technological progress, showcasing Louis Vuitton’s commitment to merging tradition with technology.
As Ghesquière commemorates a decade of visionary leadership, the VIA Tile Trunk signifies not just an object but an experiential journey, marking a bold step into the future for Louis Vuitton.
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