Lacoste Unveils Exclusive Collaboration with The Sandbox
- The Sandbox introduces a multiplayer experience celebrating Lacoste’s 90th anniversary, immersing players in a gamified world based on the brand’s iconic history.
- Players explore Lacoste Island, home of the crocodile tribes, across themed locations like Tokyo, São Paulo, Paris, and Golf Island, connecting Lacoste communities worldwide.
- The collaboration between The Sandbox and Lacoste symbolizes a fusion of tradition and innovation, marking a new era in fashion, culture, creativity, and digital experiences.
- Lacoste’s venture into the metaverse rewards fans with a playful immersion, concluding the brand’s 90th-anniversary celebration with a groundbreaking virtual experience.
- To be part of the adventure, create a Sandbox account, set up your profile, discover active events, and start playing to explore the limitless possibilities of the metaverse.
The intersection of fashion, gaming, and the metaverse has given rise to an exciting collaboration between The Sandbox and Lacoste, celebrating the iconic brand’s 90th anniversary.
The result? The Lacoste World Tour—a gamified experience that invites players to delve into Lacoste’s rich history.
Unveiling Lacoste World Tour
Immerse yourself in a captivating journey as The Lacoste World Tour unfolds. Running until December 7, this multiplayer experience takes you to Lacoste island, where legendary crocodile tribes reside.
We're thrilled to announce 🐊 THE @Lacoste WORLD TOUR 🎾 NOW LIVE in The Sandbox!— The Sandbox (@TheSandboxGame) November 23, 2023
Explore the unique cultures and fashion senses of the Lacoste brand!
This limited-time event allows players to explore Lacoste-themed versions of major cities filled… pic.twitter.com/Tr7fKNqfU8
Embark on a treasure hunt across themed locations like Tokyo, São Paulo, Paris, and Golf Island, each representing an international Lacoste community.
The celebration of Lacoste’s 90-year legacy connects communities passionate about sport, fashion, and lifestyle.
A Virtual Fashion Odyssey
What sets this experience apart is the seamless integration of Lacoste’s visual identity into the metaverse.
Each location features a unique visual identity and mini-game, providing players with a taste of Lacoste’s international influence.
As a bonus, an exclusive Lacoste digital goods collection awaits in The Sandbox’s Marketplace, allowing players to express their style and affinity for the brand in the virtual realm.
Arthur Madrid, CEO of The Sandbox, expresses excitement about the collaboration:
“This partnership symbolizes a fusion of timeless tradition and cutting-edge innovation, where Lacoste’s enduring legacy meets the boundless possibilities of The Sandbox.
“Together, we’re sparking the evolution of fashion, culture, creativity, and digital experiences for the upcoming generation.”
Collaboration Beyond Boundaries
Sebastien Borget, Co-founder and COO of The Sandbox, sees this collaboration as an exploration of creative possibilities within the dynamic virtual environment.
He remarks, “Beyond sports and fashion, our partnership with Lacoste is a celebration of creativity, allowing players and fans to bring their imagination to life.”
Benjamin Blamoutier, VP Global Brand & Customer Experience at Lacoste, shares his enthusiasm:
“Lacoste is proud to collaborate with one of the leading players in the metaverse, The Sandbox, to create a new gamified experience for our fan communities.”