Lacoste Unveils Collaborative UNDW3 Collection
- UNDW3 Lacoste unveils its inaugural collection, a collaboration between the community and designers.
- Six iconic pieces, crafted collaboratively from cut to color, are available worldwide as a limited edition until December 6.
- Lacoste UNDW3 Card Holders can enjoy an exclusive 20% discount by connecting their wallet to the site.
- Lacoste expands its Web3 presence with a gamified, token-gated ecosystem, enhancing the UNDW3 NFT initiative.
- The brand envisions a lasting digital destination, fostering inclusive relationships through experiential and collaborative approaches.
The UNDW3 Lacoste has introduced its inaugural collection, featuring six iconic pieces co-created by the community and Lacoste’s designers, available worldwide as a limited edition until December 6.
Born from a creative collaboration, this exclusive collection showcases the synergy between the UNDW3 community and Lacoste.
For an added touch, Lacoste UNDW3 Card Holders can enjoy an exclusive 20% discount by connecting their wallet to the site.
Step into the future with Lacoste UNDW3.— Lacoste UNDW3 (@undw3_lacoste) November 13, 2023
Factory Drop collection is open to all till December 6 - a blend of heritage and innovation.
UNDW3 cardholders, enjoy your exclusive 20% off.
Embark on your style journey today. ✨https://t.co/U5PR1QYl1e https://t.co/TxafYsfVP4 pic.twitter.com/Zc3sWlngYj
In June, Lacoste expanded its Web3 presence with a gamified, token-gated ecosystem, enhancing its UNDW3 NFT initiative.
NFT holders can now engage in creative contests, quests, and interactive conversations on the UNDW3 portal, accumulating points to increase the rarity and value of their NFTs.
Lacoste envisions a lasting digital destination, fostering inclusive relationships through this experiential approach, in contrast to exclusive tokenized strategies.
In 2022, Lacoste embraced the Web3 era with its “Undw3” NFT project, featuring 11,212 digital pieces portraying a crocodile emerging from underwater.
Priced at 0.08 ETH, this collection pays homage to Lacoste’s iconic polo shirt L1212.
The brand’s commitment to bridging the physical-digital gap is emphasized as NFT owners gain exclusive access to physical products and a voice in future designs.
This followed Lacoste’s earlier venture into Web3 with the “Croco Island” collaboration with Minecraft.