Haribo Makes A Sweet Move Into Crypto With NFT Trademark Application
Sweet news for candy lovers and crypto enthusiasts alike! Haribo, the iconic German confectionery company known for its mouthwatering gummy bears, has made a major move in the world of cryptocurrency.
According to a tweet by accredited intellectual property attorney Mike Kondoudis on April 26, Haribo filed a trademark application for the metaverse and non-fungible tokens (NFTs) with the United States Patent and Trademark Office on April 25, 2023.
Kondoudis confirmed that Haribo seeks to trademark its brand name and use it to create various virtual assets, including downloadable multimedia files containing artwork related to the confectionery field and digital avatars. All of these digital assets will be authenticated with NFTs.
German confectionery company #HARIBO has registered its name as a trademark for:— Mike Kondoudis (@KondoudisLaw) April 26, 2023
✅ VR Glasses
✅ Media verified by NFTs
✅ Jewelry and Toys
... and much more!#NFT #MetaverseNFT #GoldBears #Trademark #Candy #NFTs #VR pic.twitter.com/y7WqNVJC7c
Founded in 1920, Haribo has branches in over 100 countries, including the US and Europe. The company is best known for its delicious gummy candy and gummy bears, which have been enjoyed by generations of candy lovers worldwide.
Haribo isn’t the only confectionery company venturing into the NFT space. In October 2021, Mars Wrigley’s Twix brand offered its Left Twix and Right Twix as non-fungible tokens.
During earlier March, Wrigley also filed a trademark for “Juicyverse”, which it plans to use to create virtual products like music, movie clips, digital avatars, and confectionery that can be used in the virtual world. Wrigley will also use NFTs to authenticate these digital assets.
Last year, Mars partnered with Universal Music Group’s label to create limited edition boxes of Bored Ape NFT-inspired M&M candy, featuring artworks from Bored Ape Yacht Club and Mutant Ape Yacht Club.