FTX's Lavish Sponsorship Deals with Riot Games, Tomorrowland, and Coachella Unearthed Amid Trial
- FTX’s financial troubles and sponsorship deals, including those with celebrities, have come to the forefront amid the legal trial of former CEO Sam Bankman-Fried.
- Court documents have revealed a significant agreement between FTX and Riot Games, creators of “League of Legends,” worth nearly $100 million over seven years.
- The collapse of FTX prompted Riot Games to attempt to exit the deal.
- FTX had also committed around $42 million in sponsorships to the Tomorrowland music festival and $25 million to the annual Coachella music festival.
- The trial provides insights into reckless spending and the need for transparency in the cryptocurrency industry.
The collapse of the cryptocurrency exchange FTX has been a recurring headline, especially regarding the substantial sums it offered to celebrities like Tom Brady, Gisele Bündchen, and Larry David.
However, as the trial of former FTX CEO Sam Bankman-Fried unfolds, previously undisclosed details of FTX’s sponsorship deals are surfacing.
Riot Games: A Hefty Agreement
One of the most prominent revelations from the trial is the agreement between FTX and Riot Games, the creator of the popular game “League of Legends”.
Riot Games was poised to receive nearly $100 million over seven years, as evidenced by documents presented in court.
This agreement gained attention as FTX declared bankruptcy, leaving its customers in financial turmoil. Riot Games sought to exit the deal, citing the collapse of FTX.
Tomorrowland and Coachella: FTX’s Entertainment Endeavors
FTX made substantial sponsorship commitments to two iconic music festivals.
It pledged about $42 million over six years to the renowned Tomorrowland festival, which regularly features top DJs like Solomun, underscoring FTX’s strong presence in the music and entertainment industry.
Additionally, FTX entered into a significant $25 million sponsorship deal with the famous Coachella music festival held annually in Southern California.
While the details of these agreements have come to light, Riot Games, Tomorrowland, and Coachella have remained tight-lipped, refraining from immediate comment.
Insight from the Prosecution
The prosecution, aiming to establish a pattern of reckless spending and poor financial decisions by Bankman-Fried, submitted a comprehensive spreadsheet detailing the multitude of sponsorship deals signed by FTX during the crypto market’s bullish period.
Former FTX insider Nishad Singh testified that he had concerns about Bankman-Fried’s extravagant approach to spending.
The trial itself revolves around criminal charges stemming from the cryptocurrency exchange’s collapse.
This trial not only provides a glimpse into the inner workings of FTX but also underscores the need for prudent decision-making and transparency in the cryptocurrency industry.