Fox Corporation Unveils Open Protocol for AI-Generated Media Verification
TLDR:
- Fox Corporation introduces Verify on Polygon PoS, tackling AI-generated media authenticity.
- Publishers transparently prove content origin, empowering consumers with the Verify Tool.
- Verify shapes the future by creating a bridge between media and AI platforms on the blockchain.
In response to the rise of AI-generated media, Fox Corporation has launched Verify, a beta version of an open-source protocol on Polygon PoS.
This initiative aims to tackle the challenge of verifying digital content authenticity in the rapidly advancing AI landscape.
Establishing Transparency in Media Origin
Verify allows publishers to transparently prove the origination of registered content.
Each piece is cryptographically signed on-chain, empowering consumers to identify trusted sources through the Verify Tool.
With the rise of AI tools and AI-generated media, distinguishing truth from lies is difficult. Proving provenance and authenticity of any given piece of content is now more important than ever.
— Polygon (Labs) (@0xPolygonLabs) January 9, 2024
That’s where Verify, by Fox Corporation (built on Polygon PoS), comes in.
The public… pic.twitter.com/NzTiftQ9gk
Closed Beta Success
Fox Corp initiated a closed beta on August 23, signing 89,000 pieces of content, including text and images from Fox News, Fox Business, Fox Sports, and Fox TV affiliates.
Now open-sourced, the protocol invites public contributions and forks, enabling media companies and consumers to engage with Verify.
Powered by Polygon PoS
Developed in-house by the Fox Technology team, Verify utilizes Polygon PoS for speed, simplicity, and cost-effectiveness.
This ensures readers can authenticate the true source of articles or images from a publisher.
Bridging Media and AI Platforms
Verify not only establishes trust in content origin but also creates a technical bridge between media companies and AI platforms.
The Verified Access Point introduces commercial opportunities for content owners through smart contracts, setting programmatic conditions for content access.
Shaping the Future of Media
As AI-generated content proliferates online, Verify becomes a crucial tool for consumers to identify legitimate sources.
It provides media publishers with greater control over relationships with web-scraping AI platforms, representing an evolution in source verification.
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