FC Barcelona's 'Empowerment' NFT Sold For $300K As Football Clubs Embrace NFT Trend
FC Barcelona’s ‘Empowerment’ NFT, featuring Alexia Putellas, has fetched an impressive $300,231.36 in an online auction on OpenSea.
This artwork is part of a ten-piece Masterpiece collection, highlighting legendary players and significant moments in the club’s history.
The first NFT in the series, ‘In A Way, Immortal,’ portraying Johan Cruyff’s iconic goal, was sold in a live auction at Sotheby’s, New York, in July 2022.
The ‘Empowerment’ NFT pays homage to Barça’s historic UWCL semifinal against Wolfsburg, witnessed by a record-breaking crowd of 91,648 fans.
Once again, we've made history together! 🏆
— World of Women (@worldofwomennft) June 28, 2023
Thank you to everyone who joined us for the Masterpiece #2 auction - @FCBarcelona, @FCBfemeni, @opensea, @rhi_eth, @alexiaputellas, @nostanding and huge thanks to you, our community. 💜
Congratulations to amartinb for winning the… pic.twitter.com/dSWLRs2sOX
About the Auction
The bidding process commenced on June 26 and concluded on June 28, with a remarkable level of interest generated among users.
The collaboration between World of Women and artist Rhi Madeline in producing this NFT, symbolising transformation and progress, heightened the anticipation leading up to the auction’s conclusion.
Aside from owning the digital artwork, the winning bidder will gain access to an array of premium benefits, with a specific focus on the world of women’s football.
These exclusive perks include a Meet & Greet opportunity with the esteemed Alexia Putellas, globally recognized as the best female footballer, a pair of signed football boots, and a physical seat from Spotify Camp Nou featuring a portrait of Putellas, masterfully crafted by renowned Catalan artist Òscar Tusquets and autographed by the player herself.
The 1/1 piece is a tribute to @FCBfemeni's star midfielder @alexiaputellas & her performance in the @ChampionsLeague winning season
— World of Women (@worldofwomennft) June 24, 2023
The holder will receive:
🤝IRL meet & greet with Alexia
👟Signed pair of her boots
🏟️Signed seat from the Spotify Camp Nou with her image drawn pic.twitter.com/2kUpgnSphA
Football Clubs Embrace NFT Trend
Football clubs have been actively exploring the world of non-fungible tokens (NFTs), joining the digital collectibles trend.
Paris Saint-Germain (PSG) took an early step in January 2022 by launching “PSG Fan Tokens”, offering exclusive content and experiences for fans such as voting on club decisions and attending matchday events.
Manchester City also introduced “Man City Fan Tokens”, providing fans with similar access to exclusive content.
In July 2022, FC Barcelona made history with the launch of their first NFT, featuring Johan Cruyff’s iconic 1973 stadium moment as he soared through the air to score against Atlético Madrid.
With more football clubs likely to follow suit, the NFT space is set to witness further growth and engagement from the sports community.
