Fahrenheit88 Partners with Old Master Q for an Unforgettable ‘Rise of Happiness’ Chinese New Year Celebration
Fahrenheit88 collaborates with the legendary Old Master Q (老夫子) to present an immersive Chinese New Year celebration, ‘The Rise of Happiness’.
Running until 25 February 2024, this event promises a unique fusion of cultural traditions and contemporary experiences for both shoppers and visitors.
The partnership brings to life the vibrant energy of Hong Kong street vibes, featuring delectable culinary experiences, festive gifts, and an exclusive art exhibition showcasing contemporary artwork by Old Master Q.
Embark on a Culinary Journey and Dive into Nostalgia at Fahrenheit88
At the Main Atrium, Ground Floor, visitors can explore the Chinese New Year Market, offering festive hampers, house decorations, and delightful snacks at Taste of Asia.
Indulge in the essence of Hong Kong street food at 90’s Snacky, savoring aromatic signature egg puff waffles and rich curry fish balls.
The Pudgy CNY booth awaits enthusiasts with Old Master Q merchandise like plushies, t-shirts, and tote bags, providing a nostalgic journey for all.
Immerse Yourself in Art and Celebrate Old Master Q’s Legacy
Art enthusiasts can step into the ’60th Old Master Q: Joy and Innovation in Dragon Year’ Exhibition at Atrium, Ground Floor.
This exhibition, marking the 60th Anniversary of Old Master Q, unveils the mesmerizing ‘OMQ Shadow Series,’ a unique blend of traditional and contemporary elements that showcases the beloved character in a new light.
Unlock Joy with Workshops, Performances, and Interactive Displays
Fahrenheit88’s ‘The Rise of Happiness’ campaign features a diverse lineup of performances and engaging workshops.
Highlights include Pudgy Penguin Mascots Walkabout, traditional Diabolo with Dragon Performance, ‘One Day Singer’ showcase, and drum and dance performances.
Weekend workshops, such as the Tufting Workshop on 20 January and Dimsum Clay Art Workshop on 3 February, provide opportunities for visitors to infuse creativity and joy into their Chinese New Year celebrations.
Celebrate and Redeem Exclusive Rewards at Fahrenheit88
As part of the celebration, shoppers can redeem exclusive Old Master Q Angpow Packs and Tote Bags with qualifying purchases at the Concierge Counter, Ground Floor, with a limit of two redemptions per shopper per day, while stocks last.
Additionally, a fascinating display of interactive digital dragons will travel between Fahrenheit88 and Pavilion KL’s 3D LED Screens.