ENS Partners with GoDaddy to Streamline DNS Domain Integration in Web3 Ecosystem
In a move to simplify the use of DNS domains within the Ethereum Name Service (ENS) ecosystem, ENS has announced a strategic partnership with GoDaddy, the world’s largest domain registrar.
GoDaddy, known for its commitment to innovation in service offerings, is now extending the power of Web3 technology to its vast customer base.
We're thrilled to announce our partnership with @GoDaddy 🎉
— ens.eth (@ensdomains) February 5, 2024
Millions of customers can now use their DNS domains in the ENS ecosystem!
Let's dive into what this means👇 pic.twitter.com/PyrZi4e5cV
Simplifying User Experience
To facilitate seamless integration, GoDaddy has introduced a new section within its domain management interface.
This feature enables customers to effortlessly associate their Ethereum addresses with their domain names, enabling interoperability with various Web3 applications.
The process is designed to be user-friendly, requiring no additional costs or technical expertise.
Once configured, these domain names can serve as substitutes for Ethereum addresses across a range of Web3 applications, including wallets, block explorers, and NFT marketplaces.
Gasless DNSSEC Feature Revolutionizes Integration
This partnership comes at a crucial time for ENS, which has long aimed to complement existing internet infrastructure. Previously, integrating DNS names into ENS incurred substantial transaction fees.
However, with the recent approval of EP5.1 by the ENS DAO on January 29, the Gasless DNSSEC feature was introduced.
This innovative feature allows DNS domains to be seamlessly utilized within the ENS ecosystem without incurring any transaction fees. GoDaddy emerged as the first registrar to integrate with this groundbreaking feature.
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