Dior Unveils B33 Sneaker Collection, Blending Street Style with NFC Technology
Luxury fashion brand Dior has introduced its latest footwear offering, the B33 sneaker, designed by Thibo Denis.
The chunky low-top silhouette combines elements of skate shoes and b-boy sneakers, reflecting a hybrid look.
Set to be a highlight of Dior’s Fall 2023 collection, the B33 sneaker will be released in various iterations, including collaborative versions curated by Tremaine Emory, the founder of Denim Tears.
The collaborative “Dior Tears’ editions of the B33 come in two distinctive styles.
One showcases shaggy mohair detailing, while the other remixes Dior’s iconic Oblique toile with Denim Tears’ signature cotton wreath embellishments.
In contrast, the in-line edition features the same Dior Oblique toile without the cotton wreath.
Introducing the 'B33' sneakers by Kim Jones, from the #DiorMenFall 2023 collection, dropping July 6. Each pair is equipped with an encrypted key granting access to a secure platform and exclusive new services. pic.twitter.com/MgudA6YrZd
— Dior (@Dior) June 29, 2023
All versions feature a thick white midsole and a rubberized heel badge paying homage to the brand;s legacy with the inscription “30, Avenue Montaigne”, a reference to its historic address and founder, Monsieur Christian Dior.
Additionally, there is an exclusive, yet-to-be-revealed style limited to only 470 pairs, combining the “Dior Tears” mohair design with the Dior Oblique pattern.
Notably, each pair is also linked to a “digital counterpart”.
The B33 sneaker offers more than meets the eye, as it comes equipped with NFC technology embedded in the right foot’s sole.
This encrypted digital key grants owners access to Dior’s secure platform, providing personalised services and information such as the shoe’s certificate of authenticity, details about its craftsmanship, and exclusive updates on upcoming releases.
The highly anticipated Dior B33 sneaker collection is set to launch on the brand’s webstore on July 6, with pricing details yet to be announced.
