Diesel, renowned for its groundbreaking fashion shows, is all set to shake up Milan Fashion Week with an electrifying twist—NFTs.

Glenn Martens, Diesel’s creative director, teams up with Web3 culture and music platform Public Pressure for a groundbreaking event named “Metamorph”.

This limited edition run of 300 digital collectibles, minted across the Polkadot and Polygon networks, is set to redefine the fashion-show experience.

A Fashion Revolution in the Making

Diesel’s Metamorph NFTs promise not only a piece of digital art but access to the upcoming Diesel show at Milan Fashion Week.

These NFTs are your golden tickets, granting entry to a world typically reserved for industry insiders.

Imagine yourself mingling with buyers, editors, and influencers at the Diesel runway show.

But that’s not all; Metamorph NFT holders will enjoy exclusive access to purchase one of 300 limited edition Metamorph watches, a design marvel by Glenn Martens himself.

These physical watches will incorporate a digital element, adding a futuristic touch to your fashion ensemble.

Beyond Fashion: A Multimedia Experience

Diesel’s NFTs offer a comprehensive package. In addition to the show and the coveted watch, you’ll enjoy an exclusive soundtrack from composer Senjan Jansen, Diesel’s fashion show sound architect.

Plus, access to music events organized by Public Pressure and a virtual experience crafted by media-tech artists Artificial Rome, set to kick off on November 2.

Multichain Approach: Your Freedom of Choice

Diesel has taken a unique approach by minting NFTs on both Polkadot and Polygon networks.

This multichain strategy allows users to choose their preferred blockchain ecosystem, ensuring flexibility and accessibility.

Stefano Rosso, Diesel’s forward-thinking board member and CEO of OTB’s BVX division, stated, “Diesel aims to be at the forefront of the intersection between fashion and technology.”

He believes this partnership enables Diesel to “continue to push the boundaries of the ways that fashion brands interact with their communities.”

Public Pressure: Revolutionizing Music NFTs

Public Pressure, the NFT music marketplace collaborating with Diesel, has a revolutionary vision.

They aim to reshape the music industry, ensuring artists receive fairer revenue shares than traditional streaming platforms offer.

Diesel’s journey into the world of Web3 and NFTs began in spring 2022 with the launch of the NFT platform D:VERSE.

Subsequently, Diesel partnered with the streetwear collective HAPE for an NFT collection, including limited edition physical crossbody bags.

The results were nothing short of spectacular, with both drops selling out in less than a day and generating revenues equivalent to over 11 million streams for the artists involved.

As Diesel’s Metamorph NFTs take center stage at Milan Fashion Week, it’s clear that fashion and technology are converging to create an unparalleled experience for fashion enthusiasts and NFT collectors alike.

This remarkable partnership pushes the boundaries of how fashion brands engage with their communities, and it’s just the beginning of a stylish revolution in the Web3 era.

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