Chiru Labs' BEANZ Ventures into the Designer Toy Space with the “Mind of Gus”
TLDR:
- Chiru Labs, creators of the successful Azuki NFT collection, ventures into the designer toy space with the “Mind of Gus” Beanz vinyl toy.
- They utilize the innovative Physical Backed Token (PBT) technology, connecting physical items with digital tokens on the Ethereum blockchain, to craft a unique storytelling experience.
- The “Mind of Gus” toy pays homage to designer toys’ rich history and combines it with PBT technology to convey the unique story of Gus.
- Renowned creative director SK Lam collaborates on this project, bringing his expertise in making art go viral to the designer toy world.
- BEANZ holders have the exclusive opportunity to participate in the “Mind of Gus” vinyl toy raffle, continuing Chiru Labs’ journey at the forefront of web3 innovation.
Chiru Labs, the creative force behind the wildly popular Azuki NFT collection, is once again pushing the boundaries of the web3 space with their latest creation: the “Mind of Gus” Beanz vinyl toy.
This innovative release bridges the gap between art, technology, and blockchain-inspired storytelling in the world of designer toys.
M I N D O F G U S // 🧠 pic.twitter.com/Sy3DlFJmWE
— BEANZ (@BEANZOfficial) October 26, 2023
In 2022, Chiru Labs introduced the groundbreaking Physical Backed Token (PBT), an open-source token standard that seamlessly connects physical items to digital tokens on the Ethereum blockchain.
PBT empowers brands and creators to pioneer the future of storytelling and create immersive experiences for their communities. Developers are encouraged to explore the limitless possibilities of PBT at pbt.io.
Chiru Labs is renowned for its exceptional product portfolio, including PBT-enabled AMBUSH hoodies and the record-breaking Golden Skateboards, symbolizing the convergence of physical and digital art in the NFT space.
1/ Wanted to share a “brain dump” with our thinking behind the “Mind of Gus” vinyl toy 🧠 pic.twitter.com/CSLeFoYRxF
— WHIZWANG ☕️ (@whizwang) October 26, 2023
Why a Designer Toy?
The team at Chiru Labs sought to elevate the BEANZ brand and convey their unique story through a meaningful medium.
The Beanz vinyl toy pays homage to the rich history of designer toys and combines it with PBT technology to tell the unique story of Gus.
Collaborating with SK Lam
The “Mind of Gus” Beanz vinyl was developed in collaboration with SK Lam, a renowned Hong Kong-based creative director known for making art go viral.
SK Lam has been associated with high-impact projects, such as the massive 16.5-meter inflatable rubber duck by Dutch artist Florentijn Hofman and a global tour featuring 1,600 panda sculptures by French artist Paulo Grangeon.
Lam’s extensive collaborations with KAWS on limited-edition toys and notable art installations underscore his remarkable contributions to the art and designer toy world.
Chiru Labs takes pride in partnering with a visionary like SK Lam, who brings a wealth of experience to the designer toy space.
As the project unfolds, the team promises to share behind-the-scenes insights and details about the digital experience.
What’s Next?
The “Mind of Gus” Beanz vinyl toy raffle is now open exclusively to BEANZ holders at the Azuki Collector’s Profile at azuki.com/collector.
The raffle entry period spans from Thursday, October 26th to Thursday, November 2nd. Raffle winners will be announced on Wednesday, November 8th.
Chiru Labs continues to make waves in the web3 space, offering a unique blend of art, technology, and community engagement.
As one of the leading innovators in the field, they remain committed to building a sustainable and inclusive web3 ecosystem, making it an exciting venture for enthusiasts and collectors alike.
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