Brown X Beanz Winter Collection Launches on Line Friends Collection
The eagerly awaited Brown X Beanz Winter Collection is now available on the official Line Friends Collection store, bringing an array of charming products to fans worldwide.
The Brown X Beanz Collection items are exclusively purchasable online and at the Gangnam LINE Friends store, with a limited-time display available at the Los Angeles LINE Friends store until January 25.
BROWN x BEANZ Winter Wonderland ❄️ pic.twitter.com/0JP1zfUMxC
— BEANZ (@BEANZOfficial) January 12, 2024
Must-Have Collectibles and Pre-Order Details
The collection features the Brown X Branz Hooded Figurine (4.7”), Beanz Jay & Jelly Keyring, and Beanz Tumbler Black (16 OZ), with prices ranging from $17 to $115.
Both the keyring and tumbler products are currently available for purchase, while the hooded figurine is open for pre-orders until January 25, 2025, with shipping scheduled for late April.
Chiru Labs x IPX Collaboration and Digital Sticker Pack
This exclusive collaboration comes after Chiru Labs, the creator of Azuki and Beanz, joined forces with IPX (formerly known as Line Friends) in April 2023.
October last year, Beanz made waves by announcing the availability of its first Jay and Jelly sticker pack on the LINE app, as well as Signal and Telegram.
Additionally, users can express themselves with these adorable digital stickers on GIPHY, further expanding the brand’s digital footprint.
1/ We are proud to be launching our first-ever BROWN x BEANZ capsule collection today with IPX, creator of LINE FRIENDS!
— WHIZWANG ☕️ (@whizwang) January 12, 2024
Wanted to give a “under-the-hood” look on how the collection came together ❤️💜 pic.twitter.com/wg4KPtP6j6
A Global Character Brand and Web3 Milestone
Line Friends, a globally recognized character brand originating from the Line messaging app, has expanded into a popular merchandise line featuring household items, toys, and more.
Drawing parallels with the beloved Sanrio world, which includes characters like Cinnamonroll, Kuromi, and Hello Kitty, Line Friends boasts an adorable universe of original characters, including Brown the bear, Cony the rabbit, and Sally the chick.
Line Friends has a history of successful collaborations, such as partnerships with K-Pop sensations like BTS via BT21 and, more recently, New Jeans.
Notably, Beanz marks the first Web3 IP to collaborate with Line Store. With Line having over 187 million monthly active users worldwide, Line Friends has become a global phenomenon, gaining popularity in Japan, Taiwan, Thailand, and Indonesia.
In December of the previous year, Line Next, the Web3 unit of the Japanese messaging app, secured $140 million in funding to launch its official NFT platform DOSI and expand its Web3 services.
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