Barbie & Boss Beauties Launched Virtual Collectibles To Empower Women In Web3
Mattel’s Barbie, the leading fashion doll brand, is collaborating with Boss Beauties, a prominent women-led Web3 brand, to launch Boss Beauties x Barbie virtual collectibles on Mattel Creations.
This collection celebrates the 250 careers represented in the Barbie line and combines the signature styles of both Boss Beauties and Barbiecore™.
The first drop highlights various professions, including artists, astronauts, CEOs, doctors, pet vets, and pilots, reminding collectors of their limitless potential.
The collection offers different rarities, providing collectors with perks and physical goods such as virtual Career Conversations, tickets to Barbie live events, and doll gift sets.
Early access begins on May 10 at 9 AM PT/12 PM ET, with the official launch scheduled for May 18 at 9 AM PT during their joint activation at Veecon.
#BossBeautiesxBarbie is now available for Early Access purchase only on @MattelCreations! Claim now to secure one of the limited surprises You Can Be Anything virtual collectibles, with a career only available during the early access window ✨
— Boss Beauties (@BossBeauties) May 10, 2023
➡️ https://t.co/QvEdSGexG2 pic.twitter.com/XJLNMbWqVe
Priced at $25 per pack, the virtual collectibles aim to lower entry barriers into Web3 with easy purchasing and an accessible price point.
Each pack contains four randomly-selected Boss Beauties x Barbie collectibles of varying rarities with early-access buyers receiving an exclusive career trait.
This partnership propels Boss Beauties, the first women-led Web3 company featured in both the New York Stock Exchange and the United Nations, closer to their goal of introducing 1 million women and girls to the Web3 world.
To further support their mission, Barbie and Boss Beauties announced a combined $250,000 donation to the Barbie Dream Gap Project and the Boss Beauties Foundation.
Stay updated by following @BossBeauties on Twitter and Instagram, and join the Boss Beauties Discord for further information.
