Animoca Brands Teams Up with LightLink to Revolutionize Web3 Gaming with Gasless On-Chain Transactions
Animoca Brands has forged a strategic partnership with LightLink, an Ethereum Layer 2 blockchain specializing in gasless transactions.
The collaboration, announced on January 30, 2024, aims to enhance the user experience by eliminating gas fees and simplifying blockchain interactions.
Under this partnership, Animoca Brands, known for its pioneering work in digital property rights for gaming and the open metaverse, will integrate LightLink’s Ethereum Layer 2 technology into selected projects.
Additionally, Animoca Brands will provide advisory services to support LightLink’s tokenomics and go-to-market strategies.
💎 @LightLinkChain has partnered with @animocabrands!
— LightLink ⛓️ (@LightLinkChain) January 30, 2024
Early on, Animoca Brands recognized LightLink's gasless transactions for Web3 games.
They will seek to integrate LightLink into their selected projects and provide advice on tokenomics and GTM strategies.
LFG! TGE soon. pic.twitter.com/2mfWzNzcF4
LightLink’s innovative approach enables businesses to offer gas-free transactions to users, fostering a seamless Web3 experience without the need for users to hold tokens or pay gas fees.
This partnership paves the way for Animoca Brands’ projects and portfolio companies to provide users with frictionless interactions within the Web3 ecosystem.
LightLink’s platform facilitates various functionalities, including NFT ticket issuance and gaming asset transfers, all without the burden of gas fees.
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With over 25 partners already utilizing LightLink’s services, including prominent names like Grapes and The Red Village, the platform is gaining momentum in the blockchain space.
Roy Hui, co-founder and CEO of LightLink, expressed enthusiasm about the partnership, highlighting its potential to make blockchain technology more accessible globally.
“It is great to partner with industry leader Animoca Brands, making blockchain more accessible and user-friendly to everyone around the world. This partnership marks a pivotal step in integrating blockchain into the daily lives of millions,” Roy Hui, co-founder and CEO of LightLink, commented.
.@LightLinkChain🤝@animocabrands
— Animoca Brands (@animocabrands) January 31, 2024
We’re pleased to enter into a strategic partnership with Lightlink to scale Web3.@LightLinkChain is already collaborating with our portfolio companies @JoinGrapes and @TheRedVillage, bringing us one step closer to a frictionless, gasless #Web3… https://t.co/5gFBTY1v3y
Yat Siu, co-founder and executive chairman of Animoca Brands, echoed this sentiment, emphasizing the alignment of LightLink’s gasless transactions with their vision of decentralizing the digital landscape.
“LightLink is already collaborating with our portfolio companies Grapes and The Red Village, and this new partnership will take us one step closer toward a frictionless Web3 world. LightLink’s gasless transactions can help broader adoption, aligning with our vision to decentralize the digital landscape and make blockchain benefits universally accessible,” he said.
LightLink’s mission revolves around seamlessly integrating millions into the digital economy through user-focused dApps and enterprise partnerships.
By offering gasless transactions and a user-friendly blockchain network, LightLink aims to make blockchain as intuitive and accessible as Web2, without the complexities of gas fees and protocols.
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