Animoca Brands Japan Collaborates with SQUARE ENIX to Boost Global Marketing for SYMBIOGENESIS NFT Game
Animoca Brands Japan, a strategic subsidiary of Animoca Brands, has announced a significant partnership with SQUARE ENIX CO., LTD., aimed at enhancing the global marketing efforts for SYMBIOGENESIS, an NFT-based game developed by SQUARE ENIX.
The collaboration involves a memorandum of understanding (MoU) focusing on leveraging Animoca Brands Japan’s expertise and networks to propel the reach of SYMBIOGENESIS and its collection of 10,000 NFT characters with in-game utility.
SYMBIOGENESIS, an innovative project by SQUARE ENIX, introduces players to a devastated high fantasy world inhabited by 10,000 unique NFT game characters.
Building on SQUARE ENIX’s renowned legacy in gaming, which includes iconic titles like the “Final Fantasy” and “Kingdom Hearts” series, SYMBIOGENESIS offers a rich gameplay experience where players can immerse themselves in the main storyline and unlock the secrets of the fantasy universe.
Our subsidiary @Animocabrandskk has entered into a memorandum of understanding (MoU) with @SquareEnix to strengthen the global marketing of SYMBIOGENESIS (@symbiogenesisPR), SQUARE ENIX’S game and associated collection of 10,000 NFT characters with game utility.… pic.twitter.com/5L75uaIYcP
— Animoca Brands (@animocabrands) April 22, 2024
Apart from serving as avatars (PFPs) and facilitating community interactions, the SYMBIOGENESIS NFTs play a crucial role in accessing the game’s immersive features.
Through these digital assets, players can delve into various missions and advance through the intricate narrative of SYMBIOGENESIS.
【Chapter2 Story teaser公開！ 04.アカネと武国の牢獄】明日、2章キャラクター情報公開予定！
— SYMBIOGENESIS -NFT Art＆Game Project- | SQUARE ENIX (@symbiogenesisPR) April 22, 2024
……起きたのね。まあ、あのまま……アンタに死なれちゃ目覚め悪いし。
You're up, huh.And, well... I'd look terrible if you died.#SYMBIOGENESIS pic.twitter.com/3rKVdbs7Z9
Animoca Brands Japan’s involvement extends beyond conventional marketing support. The company will leverage its extensive experience in overseas expansion, global NFT sales, and marketing strategies to bolster SYMBIOGENESIS’s presence in the international gaming arena. Additionally, Animoca Brands Japan will explore collaborative opportunities within its vast network of over 400 Web3 companies and partners.
Expressing enthusiasm for the collaboration, Naoyuki Tamate, SYMBIOGENESIS Producer at SQUARE ENIX, stated, “We are very excited about this initiative and look forward to working with Animoca Brands Japan to bring the Web3 experience to a wider audience in an even more strategic way.”
Kensuke Amo, COO of Animoca Brands Japan, echoed these sentiments, emphasizing the company’s commitment to advancing Japanese entertainment globally.
He remarked, “Animoca Brands Japan is pleased to be working with SQUARE ENIX, an entertainment company that provides world-class content and IP that Japan can be proud of.
“We are proud to support the global development of SYMBIOGENESIS as we continue our work to make Animoca Brands Japan the Web3 gateway between Japan and the rest of the world.”
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