Designed with care by Scott Martin, aka Burnt Toast and his creative team, the Doodles x G-SHOCK watch features the original triple-indicator DW-6900B watch band adorned with Doodles’ whimsical “touch grass” motif—a charming daily reminder to cherish life’s little moments.

Each G-SHOCK box, priced at $169, will contain an exclusive Doodles x G-SHOCK timepiece along with a digital collectible. Additionally, limited-edition alien vinyl, hoodie, t-shirt, and hat will be available for purchase.

The real-life launch of the watch, alien vinyl, and exclusive 2G collab capsule is scheduled to take place at 2G TOKYO from February 9 to 11. Each watch and alien vinyl will be paired with a digital collectible powered by IYK.

For those unable to attend the IRL launch, the collection will drop online on February 15. Doodles OG holders and the VIRTUAL G-SHOCK community will have first access starting at 9 am EST, with OG holders eligible for free shipping on orders of $200+ during the presale window. The public sale will open at 1pm EST.

Furthermore, on February 6, all Doodles alien holders will receive an airdropped token redeemable for a signed alien vinyl by Burnt Toast, a G-SHOCK box, and a Doodles alien hat. Green aliens will also receive a 1/1 original concept art.

Redemption for these exclusive offerings is set to begin the week of February 26. Stay tuned for further updates as the launch date approaches, and don’t miss your chance to be a part of this exciting collaboration between Doodles and G-SHOCK.