Disney Partners with Dapper Labs to Launch NFT Platform
TLDR:
- Disney Pinnacle Launch: Disney partners with Dapper Labs to introduce a digital pin platform named Disney Pinnacle.
- NFT Collectibles: The platform allows collectors to purchase and trade NFTs minted on the Flow blockchain, featuring Disney, Pixar, and Star Wars characters.
- Digital Transformation: Disney Pinnacle aims to bring the magic of traditional pin collecting into the digital age with a socially driven, collectible experience.
- Digital Toy Venture: Disney’s previous foray into digital consumer products included limited-edition NFT Star Wars toys in collaboration with Cryptoys.
- Mobile Accessibility: The Disney Pinnacle platform is set to launch on Apple’s App Store by the end of the year, enabling fans worldwide to engage in digital pin collecting.
Walt Disney has millions of fans globally, and among the most loyal consumers are those who collect and trade the iconic Disney pins.
In a groundbreaking move, Disney is partnering with Dapper Labs, the creator of NBA Top Shot, to launch a “digital pin” platform called Disney Pinnacle.
This platform will allow collectors to purchase and trade branded NFTs minted on the Flow blockchain.
Be the first to chase, collect and trade digital pins featuring characters you love. Only on Disney Pinnacle. 💫
— DisneyPinnacle (@DisneyPinnacle) November 14, 2023
Join the waitlist at https://t.co/VCeadWRHTU! 🌟 pic.twitter.com/GQa084CkW4
A Digital Transformation of Pin Collecting
Disney Pinnacle aims to bring the magic of pin collecting to the digital age, creating a socially driven collectible experience.
According to a release on Dapper Labs’ website, the platform will feature characters from 100 years of Disney, beloved icons from Pixar, and heroes and villains from the Star Wars galaxy.
These digital pins will be uniquely styled, making them collectible and tradable in the digital realm.
“Disney Pinnacle will bring together characters from 100 years of Disney, along with beloved icons from Pixar as well as heroes and villains from the Star Wars galaxy, uniquely styled as collectible and tradable digital pins.”
The Evolution of Disney’s Digital Presence
Disney Pinnacle represents Disney’s continued venture into the world of digital consumer products.
Earlier this year, the Hollywood studio collaborated with Cryptoys, releasing a series of limited-edition NFT Star Wars toys.
Dapper Labs, a notable investor in Cryptoys, played a role in this initiative. These digital toys, priced at $39.99, marked Disney’s initial exploration into the world of non-fungible tokens.
Today I’m ecstatic to share @dapperlabs partnership with @Disney! ✨@DisneyPinnacle enables fans to join a community to chase, collect, trade & share 100 years of Disney magic from all across the 🌎
— ridhima.eth (@r1dh1ma) November 14, 2023
➡️Sign up for the waitlist for a chance to gain early access at… pic.twitter.com/EuiMwKxqIN
Lessons Learned and Digital Innovation
Dapper Labs CEO Roham Gharegozlou emphasized that Disney Pinnacle is a product designed with insights gained over the past few years.
Reflecting on their experiences, Gharegozlou stated, “Fans anywhere will be able to collect dynamic pins on their phone and trade instantly and securely with each other no matter where they are in the world.”
“Disney Pinnacle is an all-new product designed from the ground up to incorporate everything we’ve learned over the past few years,” – Roham Gharegozlou
Launching Soon on the App Store
The Disney Pinnacle platform is set to launch on Apple’s App Store by the end of this year.
This move indicates a strategic alignment with the accessibility and user-friendly nature of mobile applications, making it easier for fans to engage with the digital pin collecting experience.
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