Japan’s latest special music show, NHK MUSIC EXPO 2023, featuring globally acclaimed artists including ENHYPEN and SEVENTEEN, is set to captivate audiences on September 14, 2023.

On September 3, 2023, the official account of NHK MUSIC teased fans on Twitter with a series of sneak peek photos of the upcoming show.

Among them, the spotlight fell on the sensational K-Pop group, NewJeans.

Interestingly, it wasn’t just their presence that caught the attention of the Twitter community – particularly the crypto side of the platform.

It was something more unexpected – NewJeans’ choice of footwear.

The sneakers worn by these five talented girls were no ordinary sneakers; they were the highly-sought after RTFKT x Takashi Murakami x Nike Air Force 1 NFT sneakers.

Each pair of these sneakers boasts a digitally printed top-grain pigmented leather upper and premium metallic foil TPU accents.

With a mere 4,182 pairs available globally, these kicks are a genuine collector’s dream.

Yet, what makes them truly extraordinary is the collaborative effort behind their creator.

RTFKT, the pioneering digital art design studio, joined forces with the Japanese contemporary art icon Takashi Murakami and sportswear giant Nike to craft these remarkable NFT sneakers.

Web3’s Influence on Fashion

Notably, this isn’t the first time that the spotlight has shone on the RTFKT x Nike Air Force 1 NFT sneakers.

On May 3, basketball luminary LeBron James made waves when he was spotted donning a pair of limited-edition RTFKT x Nike Air Force 1 Genesis sneakers.

His choice of footwear turned heads before the Los Angeles Lakers’ victorious Game 1 against the Golden State Warriors during the NBA Western Conference Semifinals.

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