The Weeknd’s groundbreaking After Hours Til Dawn tour, driven by a pioneering collaboration with Binance, is expanding its global reach to captivate audiences in Australia and New Zealand.

The tour marks the first instance of a concert series empowered by Web3 technology, promising an unparalleled fan experience.

Tour Expansion Down Under

The highly acclaimed After Hours Til Dawn tour, which has taken North America and Europe by storm since its launch in 2022, is now venturing to Australia and New Zealand.

The tour’s innovative partnership with Binance ensures an extraordinary fusion of music and technology, offering fans in Oceania an opportunity they’ve been eagerly awaiting.

Souvenir NFTs for Immersive Engagement

Central to this collaboration are Souvenir NFTs (SNFTs), a novel way for concertgoers to connect with The Weeknd’s performances.

These digital keepsakes not only commemorate the live experience but also open doors to exclusive rewards.

The Weeknd’s Australia and New Zealand attendees can claim their SNFTs for a chance to win autographed merchandise, VIP access to events, and more.

Enter The Dimension: A Virtual Adventure

The collaboration between The Weeknd and Binance goes beyond music, introducing fans to “Enter The Dimension”, a captivating virtual world.

This dimension includes the Dimension Puzzle Box and the Metaverse Dimension, providing fans with an interactive journey regardless of their concert attendance.

Participants have the chance to win concert tickets and exclusive merchandise, offering a new and exciting way to engage with The Weeknd’s creativity.

Philanthropy in Action

The collaboration between The Weeknd and Binance isn’t limited to entertainment; it’s a partnership that makes a difference.

Binance is committed to contributing $2 million to the XO Humanitarian Fund, demonstrating its dedication to philanthropy.

Additionally, a percentage of sales from Tour NFTs will be directed towards this crucial cause.

Looking Ahead

As The Weeknd’s After Hours Til Dawn tour heads to Australia and New Zealand, the partnership with Binance continues to push the boundaries of music and technology.

Fans can anticipate an unparalleled experience that combines cutting-edge engagement with philanthropic efforts, setting a new standard for concert experiences in the digital age.

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