Luxury giant LVMH and Epic Games, the creator of Fortnite and Unreal Engine, have announced a groundbreaking partnership at the Viva Technology show.

This strategic alliance aims to revolutionise the creative pipeline of LVMH’s Maisons and deliver immersive product discovery experiences to customers like never before.

The partnership will enable LVMH and its Maisons to leverage Epic’s cutting-edge 3D creation tools for virtual fitting rooms, fashion shows, 360 product carousels, augmented reality, digital twins, and more more.

By incorporating Unreal Engine, Reality Capture, Twinmotion, and MetaHuman technology, LVMH is poised to unlock significant growth opportunities and strengthen its digital presence.

This collaboration aligns perfectly with LVMH’s forward-thinking spirit, which has always focused on updating its offerings to engage with new practices while respecting its timeless assets and heritage.

LVMH Group Managing Director Toni Belloni expressed excitement about the partnership, stating, “We have always been committed to innovations with the potential to bring our customers new experiences. Interactive games, which have developed into a full-fledged cultural phenomenon, are a perfect example.”

Bill Clifford, VP of Unreal Engine at Epic Games, shared his enthusiasm, saying, “We are excited to accelerate the Group’s adoption of Unreal Engine, Reality Capture, Twinmotion, and MetaHuman technology, and help LVMH’s global brands engage with customers through immersive digital experiences.”

Some LVMH Maisons have already adopted Epic’s solutions

Bulgari unveiled a mesmerising metaverse experience called “Virtual Rome” at Viva Technology in 2022, developed using Unreal Engine 5.

LVMH also introduced Livi, its first virtual ambassador, developed using Unreal Engine and MetaHuman technology.

This year, Louis Vuitton will present the “Digital Show Experience” at the LVMH Pavilion, designed using Epic’s Unreal Engine 5, MetaHuman technology, and Reality Capture.

This interactive and immersive experience will allow visitors to relive the 2023 Fall-Winter Men’s show held at the Louvre Cour Carrée, exploring a selection of looks and creations from the Louis Vuitton men’s collection.